Public literacy around systemic disasters: A case study of the South Australian coastal harmful algal bloom (23772)
Background: As the Earth’s climate system approaches critical tipping points, systemic and chronic environmental disasters are becoming more frequent and severe. The harmful algal bloom (HAB) affecting South Australian (SA) coastal waters since early 2025 is an example. Despite 87% of Australians living within 50 km of the coast, little is known about public awareness, concern, and expectations regarding HABs and similar hazards.
Methods: We conducted a nationally representative survey of Australian residents to assess knowledge, risk perception, behavioural responses, and views on responsibility for HAB mitigation and management. The survey captured baseline awareness and responses following exposure to information about the South Australian HAB.
Results: A total of 1,031 respondents participated (49.6% female; 73.2% urban; 37.3% aged ≥55 years). Baseline awareness of HABs was low: only 2.4% identified the SA HAB unprompted, and concern about contaminated water (60%) was substantially lower than for bushfires (82%). Public understanding was limited, with 57.2% identifying incorrect causes of HABs and 50% unaware of potential human health impacts. Despite this, concern increased markedly after information exposure, with 72.7% reporting concern about the HAB. Awareness was higher among SA respondents (93.7%), though fewer than half (42.5%) reported strong knowledge. Environmental impacts (32.1%) and uncertainty (27.3%) were the most common concerns. Respondents expected government-led action (77% vs ~30% personal responsibility). In SA, 50.7% reported behaviour changes, including avoiding beaches and ocean activities.
Conclusion: There is a critical gap in public understanding of emerging, chronic environmental hazards affecting coastal regions. However, our findings demonstrate targeted risk communication can rapidly increase awareness and prompt adaptive behaviours without necessarily causing undue alarm. Given strong public expectations of government responsibility, effective communication strategies may support timely and appropriate policy responses. Strengthening public literacy around systemic environmental risks will be essential as such events become more frequent under climate change.